B2B
SaaS
Cold-calling
Referral
Consultative
Solution
Challenger
Lone Wolf
50/50
90/10

Understanding Seller Profiles

The science behind matching the right salesperson to the right role.

Five essential elements define a seller's profile.

1

Category

What type of selling environment?

B2BB2CProductServiceSaaS
2

Lead Generation

How do they find opportunities?

Cold-callingAccount-basedEducationReferral
3

Type

What's their selling approach?

TransactionalSolutionConsultativeProvocative
4

Style

What's their natural selling DNA?

Hard-workerRelationship BuilderLone WolfChallengerProblem Solver
5

Drive

What compensation motivates them?

90/10 high base50/50 balanced10/90 high commission

"Style" comes from The Challenger Sale, published in 2011 and written by Matthew Dixon and Brent Adamson of the Corporate Executive Board (now Gartner).

Why Profile Matching Matters

The Problem

Misalignment between seller profile and role leads to:

✗ Poor Performance — Working against natural strengths

✗ Job Dissatisfaction — Daily frustration and burnout

✗ High Turnover — Costly hiring cycles repeat

Our Solution

We assess all five elements to ensure candidates thrive:

✓ Match Strengths — Align skills with role requirements

✓ Predict Success — Identify top performers before hiring

✓ Drive Retention — Happy salespeople stay and excel

Get Your Profile Assessment